Welcome to Northern Designs, we specialize in brand experience design and creative strategy to enable your business growth.

Our strength is crafting immersive brand experiences for physical environments that captivate, inspire and leave a lasting impression. From live events and location-based experiences to interior design, we bring creativity, passion and expertise to every project we undertake.

Services

Northern Designs has deep knowledge of design and technology, working with a range of specialists to offer a comprehensive services under one roof. Making us a unique and valuable asset to partner with.Core Services
• Location-Based Experiences
• Live Events
• Brand/ Creative Strategy
• Interior Design/ Architecture
Supplementary offerings
• Art Technology
• Sensory Immersion
• Video Production
• Event Graphic Collateral
• Brand Repositioning
• Research Insight and Vision
Whatever your needs, we're here to provide your visual, immersive and brand experience engagements.Enabling you to focus o business and market share growth.

Consultancy

By partnering with us, you can expect a tailored approach that delivers sustainable value to your business.

We aim to ensure through our collaborative discovery stage of asking the essential questions of 'Why,' 'How,' and 'So What if.. ', we are able to understand and provide a crafted solution to your unique needs.Producing a long-term vision to make your business stand out from the crowd.

Projects

Our brand experience design covers all types of location base experiences.Beyond providing creative strategies, our past project case studies illustrate our range of design capabilities, from executing live events for government-assigned and Olympic game projects to branded experiences & interior design.For more information on how we can solve your creative challenges, please send an email to contact@northerndesigns.studio

Built Brand Experiences

Mix- archived Projects

Televised Sports Charity Event

Above: TVB Televised, USRC Charity Football Project held at the Mong Kok Stadium in Kowloon. The project was aimed to provide a fun day out for people living in elderly homes, giving them the opportunity to experience live sports events featuring Hong Kong's famous football stars from the 80s.

Government assigned trade events

The projects shown below were completed while (Jason the founder) was under contract with the Hong Kong Trade Development Council (HKTDC). The objective was to provide a creative strategy and lead a team to enhance Hong Kong's image as Asia's 'Lifestyle Trendsetter' via many government-assigned international trade events and conferences.

Olympic Games

Below: Both Olympic Projects were completed while under contract with the McCann World Group as the national creative director.

Case Study 01 adidas:
Designed and delivered a 1,500m2 Pavilion at the 2008 Beijing Olympics. Showcase the adidas brand to an international audience of 10,000 to 20,000 visitors per day.
Despite many challenges, the project was successfully completed within 3 months, creating adidas' biggest-ever Olympic CX pavilionAlong with world media coverage, the Pavilion hosted 320,000 visitors, cementing adidas as a world-renowned brand that delivers exceptional experiences.

Case Study 02 Coca-Cola:
Responsible for overseeing the creative direction and brand experience to ensure the brands' values and messages were aligned. Overcoming the many challenges faced during the project, a successful immersive brand experience to showcase TCCC loyalty to the community and consumers, and its involvement in the Beijing 2008 Olympic Games and the environment was delivered.
The main message was the shared history and value of Coca-Cola's leadership and the Olympics.The 5,000m2 space featured an audio sensory ramp, a media and highlights area, and an ending where visitors received the "perfect serve."The result of the brand experience created attracted thousands of visitors daily and received extensive media coverage.

Brand Experience Design Projects

Specialist Brand Experience Design work while under contract with Imagination Limited, WPP groups and HighTeam Limited.A collection of branding spatial touch points from corporate, retail, banks, dealerships, museums, cinemas and auto-show projects:

Interior design/ Architecture

Below:
Besides event-related designs, Northern Designs Limited has a history of taking on residential UK property extensions and conversions. Providing services for planning permission and building approvals for more info:
contact@northerndesigns.studio

About us

Northern Designs Limited believe that great brand experience design can make all the difference in today's competitive marketplace.Besides offering strategic guidance to help businesses reposition themselves for long-term success.We are a one-stop shop for creative strategy and brand experience design. Enabling your business to focus on market share and growth.

Contact

Please don't hesitate to reach out to learn more...
Let's start a conversation!

EMAIL: contact@northerndesigns.studio

PHONE: (+852) 9460 6304

Address:

China Weal Centre
18/F, Suite I
414-424 Jaffe Road
Wan Chai, Hong Kong

Founder

Jason Cheung, Chi Shan is an accomplished multidisciplinary designer with a wealth of experience spanning nearly three decades in brand experience design. He began his career as an interior designer, but his natural talent and passion for design quickly propelled him into the world of film set design. Jason went on to establish himself as a trailblazer in total brand experience design, working closely with 4A agencies on renowned global brands.One of the most significant achievements in Jason's career was his pivotal role in the design of two major pavilions for the 2008 Beijing Olympic Games - a testament to his exceptional skill and creativity. Following this, Jason was appointed as the Head of Creative for the Hong Kong Trade Development Council (HKTDC) - a government statutory body responsible for promoting international trade industries and services - where he served for 14 years.In mid-2023, Jason established Northern Designs Limited, drawing upon the vast knowledge and experience he had accumulated throughout his remarkable career in the design industry. Leveraging his extensive network and expertise, Jason founded Northern Designs with a clear mission to help brands in the live promotional space strategically elevate their brands to the next level. Northern Designs provides a valuable partnership to its clients, offering immersive experiences that resonate with their target audience, as well as strategic guidance to help businesses reposition themselves for long-term success.With Jason's exceptional talent and Northern Designs' commitment to excellence, clients can trust that their brands are in good hands. The company's dedication to delivering exceptional results is a reflection of Jason's unwavering commitment to innovation, creativity, and design excellence.